Privacy policy

Who we are. The data controller is ETRIA Ltd, a company registered in Bulgaria, UIC 208172502, registered address 98 Bulgaria Blvd, Astra Business Building, entrance D, office 11, 1680 Sofia, Bulgaria. Contact: sales@smartstrips.bg.

What we collect. The contact and order details you provide, such as name, address, email, and order history, and technical data such as device and usage information collected through cookies.

How we use it. To process and deliver your orders, provide customer support, and, with your consent, send you marketing communications.

Who we share it with. Our service providers only, including our e-commerce platform (Shopify), our payment processors, our US fulfillment provider for delivery, and our email and analytics tools. We do not sell your personal information.

International transfers. As we operate from Bulgaria and fulfill orders from the United States, your data may be processed in both. We apply appropriate safeguards to protect it.

Your rights. Under the GDPR you may access, correct, or delete your data, and object to processing. US residents, including residents of California, may request to know, delete, or opt out of the sale of their personal information. We do not sell personal information. To exercise any right, contact sales@smartstrips.bg.

Cookies. Cookies are managed through the cookie banner on our site. You can change your choices at any time.

Updates. We may update this policy from time to time and will post the current version on this page.