Our team
Meet the talented people who make our company great.
A seasoned entrepreneur and marketing expert with 20 years of experience. Harvard Business School certified in Entrepreneurship and Innovation, she has consulted for over 200 global brands such as Toyota, Danone, Coca Cola, Bayer, and AstraZeneca. Ownеr of Princeps Group and founder of El Shisha, Vapy, and EL WELL.
A dynamic entrepreneur and investor with experience in managing financial institutions like BM Leasing, Frontex International and Credit Trust, an early stage investor in numerous Bulgarian startups like Cloud Cart, Tiger Tech and Ethermind, and principal shareholder in PV Projects, agriculture and real estate projects through Schwabing and other companies.
A globally recognized technologist in the nutraceutical industry. With an academic background in organic chemistry and herbal medicine (Kampo Igaku), he has also been awarded an honorary doctorate in pharmacognosy. He is the technologist behind more than 1,100 dietary supplements and skincare products, as well as the developer of numerous patents in absorption-enhancing technologies, including liposomes, nanoparticles, oral strips, and enzyme-assisted absorption. Dr. Tracy is also the author of four books, a lecturer, and a speaker at international symposiums and conferences around the world.
Sales Director at Smart Strips™, responsible for driving sales strategy, key accounts, and revenue growth across all channels. He leads distributor and partner relationships, oversees commercial negotiations, and ensures consistent sales performance in both domestic and international markets. Yavor brings a results-driven approach that supports sustainable growth and long-term market presence.
Bonita oversees public relations and external communications for Smart Strips™, fostering strong connections with media, partners, and the wellness community. Her expertise lies in building meaningful brand narratives and managing relationships that elevate the Smart Strips reputation. Driven by authentic storytelling and strategic visibility, Bonita ensures the brand’s voice is clear, confident, and consistently aligned with its purpose and values.
Vyara is the Social Media Manager at Smart Strips™, where she builds the brand’s digital identity and develops its connection with the audience. With a strong sense for trends and visual storytelling, she brings Smart Strips to life on social media through content that is informative, stylish, and easy to share. Her work strengthens the brand’s presence, creates a meaningful connection with consumers, and increases awareness of Smart Strips’ innovative approach to health and wellness.
Lyubomir is the Software Developer behind the Smart Strips™ online experience. He ensures that the brand’s digital home is responsive, intuitive, and optimized for every visitor. Combining technical expertise with thoughtful design sensibilities, Lyubomir builds user-centric websites that support seamless shopping, engaging content, and a premium feel that reflects the Smart Strips ethos. His work enables the brand’s innovation to shine online.
