Posted by Elina Ivanova-Atanassov
on September 01, 2026
By Elina Ivanova-Atanassov, founder of Smart Strips · Last updated: 2026-10
Since 1 September 2026, Smart Strips has been the official partner of Pulse Fitness & Spa, the leading fitness club chain in Bulgaria. All 10 formulas are on display at the protein bar of every Pulse club, and from now on Smart Strips will be at every Pulse event.
Pulse was founded in 2012 as the first fitness chain in Bulgaria built entirely on club membership. Today it has 30 locations in Sofia, Plovdiv, Burgas, Stara Zagora, Kardzhali, Velingrad, Bansko and Sveti Vlas, more than 120 trainers, tens of thousands of members and 13 consecutive annual awards for best fitness club. More at pulsefit.bg.
A perfect fit
Some partnerships are built on reach. This one is built on fit. Pulse calls its clubs lifestyle clubs: training, pools, spa and community under one roof. Smart Strips was created with the same idea, a premium ritual that fits into a real day instead of adding to it.
The people are the same too. The typical Pulse member has a career, a family and a full calendar, trains before or after work and wants every hour to count. That is exactly who Smart Strips is made for: an oral dissolvable strip that dissolves on the tongue in 7 to 30 seconds, with no shaker and no water.
And both brands think in whole days, not single workouts. Pulse looks after the effort, the recovery and the rest. The 10 Smart Strips formulas cover the same cycle, from FCKN FIT before training and REFUEL after it to Z-z-Zen at night.
See you at the club
You will find Smart Strips at the protein bar of every Pulse Fitness & Spa club, at every Pulse event from now on, and online in the full Smart Strips range. Follow @smart.strips for the event dates.